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Identidade Visual
& Desenho de Embalagens
Janeiro de 2023
Qtal
Qtal é um restaurante delivery "baseado em plantas". Nenhum dos seus pratos dependem de produtos de origem animal, o que define a preferência da marca por produtos orgânicos, frescos e locais. Essa preferência fortalece a pequena produção agrícola local e estabelece a relação entre pequenos produtores e consumidores finais.
Além dos clichês das marcas do ramo, longe dos tons terrosos, monocromáticos e convenções já exauridas, a marca da Qtal deseja ser deliciosa tanto visualmente quanto verbalmente, explorando paletas de cores lúdicas e ilustrações variadas, que favorecem uma gama enorme de experimentações. Além disso, tem um posicionamento verbal simples, direto e que chama o consumidor para a ação, utilizando o nome da marca como mote para uma gama de palavras que compõem o universo verbal do projeto.
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