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PT-BR | É uma loja incipiente do ramo da decoração doméstica focada em objetos sofisticados e refinados. Portanto, a identidade visual reflete esse modernismo e minimalismo, buscando transmitir os atributos da marca de maneira objetiva. Foi definida uma tipografia sem serifas e de contraste médio. Seu espaçamento foi alterado e sua inclinação ajustada de maneira coerente, conferindo balanço e fluidez para o logotipo. Foi criado um ícone geométrico que transmite a sensação de segurança e proteção, além de remeter à partícula "zz" do nome da empresa e aos telhados de uma casa.
EN | It is a home decor store focused on sophisticated and refined objects. Therefore, the visual identity reflects this modernism and minimalism, seeking to convey the brand's attributes in an objective way. A sans serif and medium contrast typography was defined. Its spacing was changed and its inclination adjusted in a coherent way, giving balance and fluidity to the logo. A geometric icon was created that conveys the feeling of safety and protection, in addition to referring to the "zz" particle of the company name and the roofs of a house.
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